In the same spirit of collective action that underpins the new office’s work, Bob Design began development with workshops to establish a central premise, this emerged in the form of thresholds—a point of transformation or change between states, which is in symmetry with the transformation that happens during an architectural brief.

This change of state and collective action is represented by ‘+’. which sits central to the new name, and is then built out into a framework for a graphic and material identity where images and colour meet, materials are bisected and pages are punctuated by cuts and inserts.

Where many architectural identities are characterised by their restraint, few assets, a preference for visible grids, light and shadow play, Bob Design’s work for Morris+Company is rich in non-portfolio imagery, implied texture and a visual language of literal and implied intersections and thresholds.

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